Google remains the undisputed leader in the Internet search engine space. Therefore, the single most effective way to promote a Web site and attract Internet traffic is to have the site prominently displayed in Google's search results. Traffic Blazer's Google Optimization feature reviews your Web site and helps you obtain a high Google ranking for it by providing optimization guidance and a primer on the dynamics of the Google search engine. The feature consists of two elements: Google Optimization Site Analysis and Google Optimization Tutorial.

The Google Optimization Site Analysis spiders your Web site and zeroes in on a number of site elements that are particularly important in terms of Google's inclusion and ranking criteria for Web content. The Site Analysis report evaluates those elements and suggests ways to improve the site and thus increase the chances of obtaining the desired Google ranking.

The Google Optimization Tutorial explains the nature of the Google search engine and describes how to optimize a Web site in order to improve the site's Google ranking. The tutorial focuses on such issues as Google's PageRank system, the spidering process, the importance of inbound links, keyword usage, and Google's position in the search engine field.